MUTUAL FUNDS
DSP BlackRock MF launches digital camp to promote its liquid fund
Mar-28-2017

DSP BlackRock Mutual Fund has announced the launch of UnfixYourMoney - its new digital campaign to promote its liquid fund called DSP BlackRock Money Manager Fund. The campaign aims to urge people to unfix their thinking from only putting away their money in the fixed 4-6% of savings accounts or locking in money for the fixed tenure in FDs.

DSP BlackRock is popularizing this campaign through social media. Under this campaign, the company has launched three videos that take the viewer over the evolution of savings from the time when people just put it away physically to then moving on to saving it in a bank and now eventually realizing how smart it is to use liquid funds to manage their money in an effective manner. These videos highlight the conundrum that investors face with traditional ‘fixed’ saving choices as against the flexibility and accessibility that make the instant redemption facility.

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