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Nazara Technologies’ arm’s Singapore subsidiary acquires 100% stake in PublishME
Oct-04-2023

Nazara Technologies’ material subsidiary -- Nodwin Gaming’s Singapore subsidiary has acquired a 100% stake in game marketing agency PublishME for a sum of $2 million from its existing shareholders Nazara Technologies and Ozgur Ozalp.

The integration and acquisition of PublishME into NODWIN Gaming's global emerging market network are poised to enhance NODWIN Gaming’s existing solutions capabilities for publishers and brands alike. This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.

PublishME is a gaming marketing agency with offices in Turkey and UAE. It excels in crafting engaging and effective communications to connect brands with gamers. It offers Game Launch plans, social media management, sponsorship, and activations to its partners. The agency’s expertise in navigating the Middle East and Turkish markets, combined with NODWIN Gaming's robust relationships with publishers and brands, as well as their ability to create world-class esports events and secure media rights opportunities, forges a remarkable synergy creating exceptional value for the entire ecosystem.

PublishME will also rename itself to NODWIN Gaming in the Middle East but retain the PublishME name in its original market in Turkey. PublishME founder Ozgur Ozalp will also transition over to NODWIN Gaming as the CEO of NODWIN Gaming Dubai. 

Nazara Technologies is one of the leading mobile games company and it is engaged in acquisition of, value addition and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America.

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