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United Breweries launches premium beer ‘Amstel Grande’ in West Bengal
Dec-03-2024

United Breweries (UBL) has launched its iconic premium beer, Amstel Grande, in West Bengal. This marks the beginning of a new chapter in India's premium beer segment, blending UBL's brewing expertise with Amstel's 150-year heritage from Amsterdam.  Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste.

Developed locally in India, this launch meets the demand for a premium strong beer with global appeal and international quality, globally inspired, locally brewed. The packaging, designed with premium beer enthusiasts in mind, reflects the beer's Amsterdam roots with illustrations of iconic Dutch architecture and scenic canals, capturing the charm of Amsterdam in every bottle. Amstel Grande is now available in West Bengal, competitively priced at Rs 110 for a 330ml bottle and Rs 210 for a 650ml bottle, and is accessible at leading outlets across the state.

United Breweries is maker of Kingfisher beer and Heineken beer in India.


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