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Firstsource, Sanas partner to redefine customer conversations with AI
May-22-2025

Firstsource Solutions has partnered with Sanas, provider of the world’s first real-time speech understanding platform, to enable next-level customer conversations powered by AI. Aligned with the company’s UnBPO philosophy, the integration of Sanas’ Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers - enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance early adopters are already seeing the impact - 128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, the company is unlocking scalable, measurable value - boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale. 

The Customer Experience (CX) landscape is undergoing a fundamental shift - from cost efficiency to outcome driven impact. With Sanas’ AI-powered Real-Time Accent Translation, the company is enabling more inclusive, fluid customer conversations - irrespective of who the customer is - a consumer, a student, or a patient - without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything. The technology is industry-agnostic, enabling a host of benefits for enhanced communication across diverse industries.

Firstsource Solutions is engaged in the business of providing customer management services like contact center, transaction processing and debt collection services including revenue cycle management in the healthcare industry.

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