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LIC enters into partnership with Sahaj Insurance Services
Dec-29-2025

Life Insurance Corporation of India (LIC) has entered into partnership with Sahaj Insurance Services for the distribution of insurance products across rural and semi-urban parts of the country. Under the partnership, Kanoria Foundation company Sahaj's assisted digital service network will facilitate access to LIC's life insurance products and services, enabling citizens to understand, enrol in and manage policies, particularly in areas where insurance awareness has traditionally remained low. 

By combining LIC's trusted legacy with Sahaj's last-mile reach and assisted digital model, Sahaj Insurance Services aim to ensure that insurance becomes simpler, more accessible and truly inclusive for Bharat. The collaboration is expected to improve awareness, strengthen policy servicing and encourage wider adoption of life insurance, contributing to India's broader financial inclusion and social security objectives.

Life Insurance Corporation of India, popularly known as LIC is Indian state-owned insurance group and Investment Company.


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