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Iris Clothings launches D2C digital platform
Feb-20-2026

Iris Clothings has launched its dedicated Direct-to-Consumer (D2C) digital platform as part of its strategic transition toward a comprehensive omnichannel model. While the company built a strong foundation through its Distributor-led network and Exclusive Brand Outlets (EBOs), the Company is now expanding into the D2C space to strengthen direct customer engagement, enhance brand visibility, and capitalize on the accelerating shift toward digital commerce.

The D2C platform is positioned as a key growth lever, enabling IRIS Doreme to deepen consumer relationships, leverage real-time customer insights, and drive data-led product innovation. The initiative will also support the introduction of exclusive, digitally curated collections designed to align closely with evolving customer preferences.

By integrating its offline strengths with a robust digital channel, IRIS Doreme aims to create a seamless omnichannel ecosystem, improve operating leverage over time, and reinforce its long-term brand equity. 

Iris Clothings is a publicly listed company engaged in the design, manufacturing, branding, and distribution of children’s apparel.

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