HOME > MARKETS > COMPANY NEWS
  COMPANY NEWS
COMPANY
SAMHI Hotels gets nod to acquire 70% stake in RARE India
Mar-06-2026

SAMHI Hotels’ board has approved the acquisition of majority stake of 70% in RARE India, one of India’s earliest and largest platform of heritage hotels, retreats and experiential stays. SAMHI expects to enter into definitive agreements by May 2026, marking SAMHI’s entry into the experiential leisure segment through an asset-light platform investment.

In parallel, SAMHI and RARE have entered into a Memorandum of Understanding for an affiliation with Marriott International to leverage Marriott’s global distribution strength and loyalty ecosystem. Under this affiliation, RARE would have exclusive rights to operate its portfolio of hotels under the Outdoor Collection brand by Marriott Bonvoy across India, Nepal, Bhutan and Sri Lanka, with distribution across Marriott’s worldwide channels. SAMHI expects to enter into definitive agreements with Marriott after the acquisition is complete.

Together, this relationship positions RARE to evolve from a representation platform into a fully integrated B2C distribution and experiential brand platform. RARE will continue to be operated independently by its Founder and team, who remain committed to curate and nurture its distinctive community of heritage and experiential property owners. This partnership allows SAMHI to go beyond borders and expands its portfolio to around 100 hotels in a combination of assets under ownership and affiliation model.

Samhi Hotels acquires/builds primary hotels and thereafter renovates, rebrands and rerates the property and runs it. 


  RELATED NEWS >>