HOME > MARKETS > COMPANY NEWS
  COMPANY NEWS
COMPANY
AWL Agri Business launches Fortune Atta with Multigrains
Mar-24-2026

AWL Agri Business has continued to strengthen its presence in the value-added foods segment with launch of Fortune Atta with Multigrains. Following the successful foray into premium flour market with Fortune Premium Sharbati Atta, it has now expanded into the fast-growing multigrain atta category to cater to consumers seeking healthier everyday staples without altering tradition. 

The multigrain atta segment is witnessing strong growth as urban and semi-urban consumers increasingly move beyond conventional chakki atta to nutritionally enhanced alternatives. With higher margins and growing relevance among health-conscious families, the category represents a strategic growth opportunity for AWL Agri Business’ flour portfolio.

Fortune with Multigrains Atta combines the goodness of eight carefully selected grains, including soy, chana, wheat, maize, fenugreek, oats, barley and psyllium husk, offering a balanced nutritional profile. The product, high in protein, fibre and iron, also contains beta-glucan, a known prebiotic that supports gut health. Designed for daily consumption, it enables consumers to add multiple health benefits to regular meals such as rotis, without compromising on taste or texture.

AWL Agri Business is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar.

  RELATED NEWS >>