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Pine Labs enters Philippines market with GCash for Business as first payments partner
May-12-2026

GCash for Business, backed by the largest cashless ecosystem in Philippines, is partnering with global fintech platform Pine Labs. Pine Labs, known for its advanced point-of-sale software capabilities, intelligent platform enhancements and integrated Value-Added Services (VAS), will power the next phase of merchant acquisition for GCash in the region.

The partnership between GCash for Business and Pine Labs will integrate Instalment Payment Plan (IPP) offers, rewards, loyalty, and cashback features with the existing merchant acquiring solution of GCash. This tech-first integration will also support acceptance of multiple modes of digital payments including card and QR payments and is expected to give MSMEs in the region a smarter fintech infrastructure. 

GCash for Business empowers millions of Filipino MSMEs to grow with accessible, digital payment solutions. With tools like GCash PocketPay--turning any phone into a POS--and GCash SoundPay for real-time audio confirmations, merchants can transact with ease and confidence.

Pine Labs offers a merchant platform that includes technology and financial solutions for merchants. The company also leverages technology and domain expertise for merchants of all sizes helping them to thrive in the changing global marketplace.


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