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Recode Studios plans to expand of retail footprint through kiosk-led growth strategy
Jun-10-2026

Recode Studios is planning to expand of its retail footprint through a kiosk-led growth strategy. As part of this initiative, the company has already launched two kiosks in Delhi during June 2026, receiving encouraging customer response and validating the potential of the format.

Building on this momentum, the company plans to open 6-8 additional kiosks across strategic high-footfall locations as an extension of its existing retail network. The company intends to leverage its existing Franchise-Owned Franchise-Operated (FOFO) partner network to support the rollout. Local franchise partners will manage the kiosks in their respective markets, helping strengthen execution, improve working capital efficiency, streamline supply chain operations, and enhance local market ownership. 

The kiosk model aligns with Recode Studios’ strategy of pursuing asset-light expansion, enabling faster market penetration without significantly increasing operating complexity. The format also allows the company to strengthen brand visibility in premium retail destinations while maintaining operational efficiency. 

Recode Studios is engaged in the business of beauty and cosmetics products. It offers a diversified portfolio of products across make-up, skincare, body care and beauty accessories, catering to a wide range of consumer preferences and usage occasions.

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