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JOJO enters into content partnership with Dish TV India
Jun-16-2026

JOJO has entered into a content partnership with Dish TV India, whereby the JOJO App has been integrated as a bundled subscription offering within the VZY platform, Dish TV India Limited's integrated Smart TV and digital entertainment ecosystem that combines live DTH television and OTT content within a unified interface.

Through this partnership, the JOJO App is accessible to VZY platform users as part of their existing Dish TV subscription, without requiring a separate standalone subscription to the JOJO platform. This places JOJO's content at the point of first use for every new VZY Smart TV owner, embedded within the device from the moment it is switched on.

VZY Smart TVs are distributed nationally across leading retail outlets and online platforms, spanning metro cities and Tier 2 and Tier 3 markets across India, a reach that is particularly significant for JOJO given the deep penetration of its core Gujarati-speaking audience across both urban and smaller Indian cities.

This development is in line with JOJO’s ongoing strategy to expand its digital distribution presence across leading DTH, connected TV, and Smart TV ecosystems in India, making its content accessible to a progressively wider base of Indian television audiences.

JOJO (formerly known as Madhuveer Com 18 Network) is a fully integrated entertainment network, a portfolio of interconnected businesses designed to own every touchpoint of the regional content journey, from creation to consumption.

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