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FSSAI prohibits Dabur India to sell food products carrying misleading ‘100%’ claims
Aug-04-2026

The food regulatory agency -- Food Safety and Standards Authority of India (FSSAI) has directed Dabur India to immediately prohibit the sale of the food products carrying misleading ‘100%’ claims and to submit an Action Taken Report (ATR) within 15 days. The food products which are prohibited from sale include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other such items. 

The regulator has found that the '100%' claims such as '100% Natural', '100% Pure', '100% Purity Guaranteed', '100% Organic' and '100% Tender Coconut Water' on the products sold on the company’s website contravene the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable and likely to mislead consumers. 

Dabur India is one of the largest FMCG Company in India.

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