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Recode Studios forays into quick-commerce space with Nykaa Now
Sep-10-2026

Recode Studios has entered the quick-commerce segment through Nykaa’s 60-minute delivery service Nykaa Now, making its beauty and personal care portfolio accessible to consumers across the top seven cities. The initiative marks an important step in Recode’s omnichannel expansion, enabling faster product discovery, convenient fulfilment and wider digital reach.

Recode is one of the trending brands on Nykaa’s existing platform, which has enabled the brand to expand its presence to Nykaa Now. The initiative provides Recode with an additional high-frequency consumer touchpoint while leveraging Nykaa’s established digital retail and fulfilment ecosystem. The quick-commerce channel is expected to support faster fulfilment, improved product discovery and greater convenience for consumers, particularly in urban markets where demand for rapid delivery continues to grow.

Importantly, Recode’s foray into quick commerce does not require any additional spending or investment from the company. The existing supply chain and fulfilment network established with Nykaa will also cater to the delivery requirements of Nykaa Now, enabling the company to expand into quick commerce without incremental logistics or infrastructure investment.

Recode Studios is engaged in the business of beauty and cosmetics products. It offers a diversified portfolio of products across make-up, skincare, body care and beauty accessories, catering to a wide range of consumer preferences and usage occasions. 


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