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Allied Blenders and Distillers launches premium whisky ‘The Indian Edit’
Sep-11-2026

Allied Blenders and Distillers has launched its new premium whisky, ‘The Indian Edit’. The brand is built on the understanding that modern Indian success is increasingly defined by our ability and confidence to shape traditions and evolving culture into a distinct personal statement. Positioned for the contemporary and global Indian consumer, ‘The Indian Edit’ presents an Indian as a source of pride, refined into a premium whisky experience.

The launch comes amid sustained growth momentum in India’s premium whisky segment, where consumers are increasingly seeking brands that combine quality, distinctiveness and a more evolved drinking experience. The Indian Edit will be available in 750 ml, 500 ml and 180 ml formats across key markets, including Maharashtra, Delhi, Haryana, Uttar Pradesh, Punjab, Chandigarh, Rajasthan, Goa, Daman and Telangana, West Bengal with quick expansion planned in other markets. In Maharashtra, the 750 ml pack is priced at Rs 1,550. Consumer prices may vary across states depending on state excise regulations and incidence of taxes.

Allied Blenders and Distillers is an Indian-made foreign liquor company. The company offers four Indian-made foreign liquor categories: whisky, brandy, rum, and vodka. 


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