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Varun Beverages’ arm expands Kenyan portfolio with launch of two new brands
Sep-15-2026

Varun Beverages’ wholly-owned subsidiary -- VBL Industries (Kenya) (VBL Kenya) has expanded its presence in the Kenyan beverage market with the launch of two new brands, BOLT UP and XTREME FIZZ, as the company broadens its portfolio and targets new growth opportunities in the country’s fast-growing drinks sector. The launch forms part of VBL Kenya’s long-term growth strategy, with the company investing in distribution, retail presence and locally relevant beverage propositions to strengthen its connection with Kenyan consumers. BOLT UP is being positioned towards young, active consumers, while XTREME FIZZ will compete in the carbonated soft drinks category with a youthful brand proposition.

The company plans to initially support the two brands with expanded distribution and marketing activity across the country, targeting both traditional retail outlets and supermarkets. In the traditional retail market, VBL Kenya will focus on wholesalers, neighbourhood shops, dukas and other outlets, while in modern trade it plans to build shelf and chiller visibility through displays, sampling and shopper activations. The company will also use consumer sampling, youth-focused activations and digital campaigns to drive awareness and encourage trial of the new products

Varun Beverages is the second largest franchisee in the world (outside US) of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs) sold under trademarks owned by PepsiCo and a key player in the beverage industry.

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