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Cipla's arm signs agreement for acquisition of business undertaking from Ivia Beaute
Apr-16-2024

Cipla Health (CHL), the wholly owned subsidiary and consumer healthcare arm of Cipla, has signed a business transfer agreement (BTA) for purchase of the distribution and marketing business undertaking of cosmetics and personal care business (Undertaking) of Ivia Beaute, India (IVIA) including IVIA’s brands namely Astaberry, Ikin and Bhimsaini on a worldwide basis. This strategic move is aligned with Cipla’s focus on enhancing its consumer healthcare and wellness portfolio.

Building on its strong presence through a cluster of brands in Tier 2-6 towns, CHL is strengthening its play in the fast-growing beauty and personal care sector catering to the aspirational consumer of India. The growing adoption of beauty and personal care products in Indian households signals a prominent trend, positioning the market as crucial for CHL’s expansion efforts. With a brand legacy of over 16 years, Astaberry caters to consumers through a wide range of unique products to help them address their skincare needs. These brands complement CHL's offerings in the skin care segment and enriches the portfolio with trusted and effective solutions for consumers.

The transfer of Undertaking is subject to completion of certain conditions mentioned in the BTA. Pursuant to completion of such conditions, CHL shall initiate the distribution and marketing of the products.

Cipla is a global pharmaceutical company which uses cutting edge technology and innovation to meet the everyday needs of all patients. 


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